The Made in NY certification endows qualifying businesses with exclusive use of the distinguished “Made in NY” mark. Use of this mark will allow fashion brands to tangibly illustrate their commitment to local production and coalesce as a local community.
The spring 2017 campaign introduces four certified designers who are passionate about sustainability, ethics, and supporting the local economy. Through documentary-style video, photography, social media, web content, and more, the campaign aims to influence more New York City designers to become Made in NY certified.
Designers featured in the campaign explain why the Made in NY certification is important to them, why they choose to produce their merchandise in the City and explain the benefits of their certification through real-world examples.
The Fashion Production Fund was launched in partnership with Capital Business Credit in June 2014. The fund provides emerging designers with production financing at below-market rates and flexible terms to cover the costs of purchase orders. Loans awarded range between $50,000 and $300,000, with terms from 30 to 120 days. In 2015, the Fashion Production Fund awarded 24 loans, totaling over $1.5 million in financing. To date, the fund has provided 30 loans, a total of $2.5 million in financing to emerging NYC-based designers in order to manufacture their collections locally.
The Fashion Manufacturing Initiative (FMI) was launched in 2013 at the request of the industry. FMI is a program of the Council of Fashion Designers of America (CFDA) in partnership with NYCEDC and Founding Partner Andrew Rosen. It was created to nurture, elevate, and preserve garment production in New York City, ultimately connecting fashion designers to local manufacturing. The FMI program includes the FMI Grant Program, workforce development, the NYC Production Resources Database, and professional development & Made in NY collaborations.
The Designers & Agents: Made in NY Collective will directly support the participation of local designers at trade events during New York Market Week. For the first time, a select group of fashion designers will be offered fully subsidized Made in New York-branded exhibition spaces at the Designers & Agents (D&A) trade show taking place Saturday, September 17th through Monday, September 19th. This will provide participants with the opportunity to gain exposure to leading retailers in a dedicated area focused on New York based designed and produced apparel and accessories. The Designers & Agents: Made in NY Collective will also implement a series of exclusive workshops and seminars in the weeks leading up to the industry trade show.
In partnership with Barneys New York and the Council of Fashion Designers of America (CFDA), we unveiled the Made in New York Collection in September 2015. The Collection is a curated compilation of limited-edition pieces produced entirely within New York City and designed by seven prominent New York-based brands, including Thom Browne, Narcisco Rodriguez, and The Row. The Collection is currently retailed in 18 Barneys New York stores nationwide and will remain available through May 2016. Ten percent of all retail proceeds will be donated to the Fashion Manufacturing Initiative, a $6 million public-private grant program to support New York City-based fashion manufacturers.
The Made in NY Award honors an individual who has made outstanding and lasting contributions to New York City’s fashion industry. We presented the award to Andrew Rosen, CEO of Theory, with the debut Made in NY Fashion award during the Women’s Wear Daily’s Apparel & Retail CEO Summit, a high-profile two-day conference attracting some of the industry’s most prominent executives from around the world. Congratulations, Andrew Rosen and thank you for your commitment to NYC’s fashion design and production communities.
Launched in partnership with Not Just A Label, a global e-commerce platform for emerging designers, and hosted by the Waldorf Astoria New York, the Not Just A Label | Made in NY retail store featured a rotating collection of over 1,000 locally designed and produced apparel, jewelry, and accessory items. More than one hundred local fashion brands participated in the pop-up, which attracted over 1,500 visitors through its 10-day duration in December 2015.