The Future of Fashion is Made in NY

Following the success of the 2016 campaign, the 2017 campaign tells new stories, this round introducing four designers who are passionate about sustainability, ethics, and supporting the local economy. Through documentary-style video, photography, social media, web content, and more, the campaign aims to inspire more New York City designers to join the community.

Follow the campaign on Instagram, Facebook, Twitter, and YouTube. Join the conversation using #MadeinNYFashion, #MiNY, #NYFW, and #NYCEDC.


“An important philosophy of our brand is that we are ethical, and Made in NY signifies that.” – Alejandra Alonso Rojas

Alejandra Alonso Rojas | Alejandra Alonso Rojas


“Manufacturing locally, we are able to work directly with our factories – every single day if needed.” – Raúl Arévalo

Brad Schmidt & Raúl Arévalo | CADET

Additionally, the snippets of the designers’ stories can be spotted on various newsstands and Bus Shelters around New York City.


“To be able to showcase that the brand is ethically sound and responsibly sourced is paramount to who we are and what we stand for.” – Danielle Snyder

Jodie Snyder Morel & Danielle Snyder | Dannijo


“Made in NY is important because it signifies support of the local economy and a city that people want to be associated with.” – Paul van Zyl

Paul van Zyl | Maiyet